At Facebook's core is the social graph; people and the connections they have to everything they care about. Historically, Facebook has managed this graph and has expanded it over time as we launch new products (photos, places, etc.). In 2010, we extended the social graph, via the Open Graph protocol, to include websites and pages that people liked throughout the web. We are now extending the Open Graph to include other actions and objects created by apps and enabling these apps to integrate deeply into the Facebook experience.
This “How-To” video walks you through our tutorial showing you step-by-step how to build an Open Graph app that allows users to publish stories about cooking recipes.
The Washington Post’s Social Reader app on Facebook is losing members in droves, a fate that seems to have befallen other “frictionless” apps that share pretty much whatever you’re doing on the Internet, whether you like it or not.
Forbes first reported the drop for the Post’s Social Reader app, and AppData.com confirmed it, finding that the Social Reader has fallen from 17.4 million monthly active users to 9.2 million users in the past month.
Social reader apps are basically the digital equivalent of inviting people to read over your shoulder. The Washington Post Social Reader, for example, automatically shares whatever you read on their website with your Facebook friends. The automatic sharing feature is supposed to make sharing "frictionless," but it actually creates more friction as you frantically try to get rid of any evidence that you clicked on something you didn’t want to share.
As if the automatic sharing feature weren't bad enough, when your friends try to click on the links to the stories you read, they're directed to install the Washington Post's Social Reader app -- effectively giving it permission to share everything they're reading. This creates a giant circle of awkward oversharing that people have little control over (unless you do what I do, which is lookup the article outside of Facebook and never, ever let the Washington Post have my information).
The Washington Post's engagement officer, Ryan Y. Kellett, tweeted the following explanation for why the social reader is doing so badly:
This “How-To” video walks you through our tutorial showing you step-by-step how to build an Open Graph app that allows users to publish stories about cooking recipes.
The Washington Post’s Social Reader app on Facebook is losing members in droves, a fate that seems to have befallen other “frictionless” apps that share pretty much whatever you’re doing on the Internet, whether you like it or not.
Forbes first reported the drop for the Post’s Social Reader app, and AppData.com confirmed it, finding that the Social Reader has fallen from 17.4 million monthly active users to 9.2 million users in the past month.
Social reader apps are basically the digital equivalent of inviting people to read over your shoulder. The Washington Post Social Reader, for example, automatically shares whatever you read on their website with your Facebook friends. The automatic sharing feature is supposed to make sharing "frictionless," but it actually creates more friction as you frantically try to get rid of any evidence that you clicked on something you didn’t want to share.
As if the automatic sharing feature weren't bad enough, when your friends try to click on the links to the stories you read, they're directed to install the Washington Post's Social Reader app -- effectively giving it permission to share everything they're reading. This creates a giant circle of awkward oversharing that people have little control over (unless you do what I do, which is lookup the article outside of Facebook and never, ever let the Washington Post have my information).
The Washington Post's engagement officer, Ryan Y. Kellett, tweeted the following explanation for why the social reader is doing so badly:
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